Until date, corporate events like trade fairs or business exhibitions served as platforms where buyers and sellers would meet and establish profitable business relationships. But things have changed drastically over the past few years, especially when women entrepreneurs have started entering the business scenario. Now events like beauty exhibitions have the same importance as that of Trade Fairs Oman, UK, USA, etc. What is even more interesting to note is that men are taking equal interest in the beauty industry like that of the female entrepreneurs. Have you enlisted yourself in such a beauty exhibition? If you are supposed to display some of your manufactured products, be equipped to face several questions from your targeted customers. Here is a compilation of some of these questions. Read on. Q. How can you say that your manufactured product is more effective than that of others? A. You can say ‘yes’ to this query bluntly without having actual knowledge about the ingredients a product contains. However, the reports that the customers give after using a couple of files might be disheartening. So, aim at developing a business relationship based upon the foundation of trust. It is always better to know about the ingredients along with their functions before advising your probable customers. For instance, if your under eye cream contains ingredients like Vitamin K and retinol then you can say with conviction that it is highly effective. This is because Vitamin K stimulates the blood vessels and retinol promotes reconstruction of collagen. The process ultimately leads to lightening of the dark circles at much faster pace. Q. Do I need a separate sunscreen when I apply your makeup? A. Customers prefer to keep their daily beauty regime simple and sorted out, and hence avoid elaborate processes. Therefore, if your makeup comes equipped with SPF 15 or more then you can always declare that additional sunscreen is unnecessary. However, if the makeup does not have any sun protective function or the SPF count is less than 15 then it is always better to inform the customers that they need an additional coating of sunscreen. To be honest, there is hardly any scope of cheating because when they use your makeup that does not contain SPF, issues like sun allergies and burn will immediately initiate them that you have falsifying. Eventually, they will lose faith in the entire range of your products. Q. Do I need to use sunscreen on my arms too when I step out in the sun? A. You are supposed to say ‘yes’ to this query. Just keep this in mind that you need to tell them when the arms, feet and other exposed parts of a person remain exposed to sun, the probability of appearance of age spots increase. Additionally inform them that age spots do not occur immediately. Rather, they take a lifetime to show up. But once they appear, there is no way to get rid of them. Hence, application of sunscreen on the exposed parts of the body will basically act as a preventive measure for them.