If you are planning on making your site easy to use so you are more likely to get the amount purchases you want, then you are going to want to consider the role UX is going to play in your site design. UX, or user experience, can be the determining factor in whether or not people choose to buy from your store. This is why you should take some time to consider how your users navigate through your site.
Here are some things you should know about UX before you go ahead and launch your site.
1. Your site should lead to an ultimate goal
How your site looks and functions is only part of the goal when it comes to user experience. As a company, you likely have the goal for your users to purchase a product from your site, and you’ll want to make sure that you design your site to direct users to achieving this goal. Navigation is especially important for e-commerce sites, so you’ll want to make it clear the actions your users are supposed to take in order to complete their purchases
2. Testing might be required
Depending on your type of e-commerce store and how many users you expect to attract, you might need to test your site to see how it performs. You can do this with a method like headless commerce, which allows you to separate the frontend and backend of your site without making any major adjustments to the code. This can be incredibly useful if you want to try some new things when it comes to your site and if you want to see how users are interacting with it.
3. You need to know your user
One of the best things you can do when it comes to the UX of your e-commerce store is knowing the needs of your user. You should have a pretty certain idea of their demographics, interests, and how they are likely to arrive on your website. You can get a good idea of this by doing some research before you launch your site and by interviewing potential users, or you can choose to see how your site performs and take a look at the data you receive from your analytics.
4. Simple is often best
When in doubt, it is best to make your site as simple as it can be. Since you likely want your user to perform one type of action, extra features, images, and typography might just serve to confuse your customer from actually purchasing your product. You’ll want to choose a design that has a lot of white space, that creates clear actions for the user to follow, and has a simple checkout process.
In summary
A quality user experience can be essential when it comes to designing a site that helps you to achieve your goal of creating sales. Without it, your customer might find your website, but you are unlikely to see any profit from it.
