Wed. Aug 12th, 2020

4 Proven Ways to Create an Effective Product Marketing Plan

If you want to increase your store’s sales quickly, then you need to learn and implement effective and proven ways of marketing your products. Marketing your products allows your customers to be aware of what you are offering and the features that make your products unique. While you may need to try several marketing ideas to determine which one works best for your business, understanding each will go a long way in helping you to market your products. With that in mind, here are four ways to create a product marketing plan that you should try.

Email Marketing

One of the most effective and consistently relevant ways of marketing a product online is using email. Email marketing has the power of acquiring new customers, converting them, and encouraging them to become repeat customers. The approach is also easier to use as you only need to find a creative way of getting customer emails. This can include using digital giveaways, such as whitepapers, eBooks, or gated content. Once you have acquired their email, you can then send messages highlighting your existing products or new product features, as well discounts or offers, and other relevant content such as newsletters.

Search Engine Optimization

How well your online store ranks on search engine results will determine the amount of traffic you get, as well as the sales your business makes. Search engine optimization helps you rank higher and increase the amount of traffic your online store gets. To optimize your online business, you will need to complete several steps like creating and publishing quality content, developing a keyword strategy, and building links to your website.

Utilize the Power of influencer Marketing

The role of an influencer in today’s marketing space continues to grow every day. One of the most effective ways of marketing your products online is by getting influencers talking about your products to their audience. You can choose from a wide array of influencers depending on your goals, type of product, and target customers. Some of the effective influencer marketers include bloggers, Instagram influencers, vloggers, journalists, and celebrities. An easy and affordable way of using their services is offering them a free sample to showcase to their audience.

Launch a Google Ads Campaign

Google Ads are among the most effective paid advertising campaigns available to product marketers. When running a Google Ads campaign, you can target for a specific keyword or a specific group of customers. With most people using Google as their search engine of choice, running a Google Ads campaign gives your product exposure to a larger audience. You can expand your marketing campaign to include a YouTube video ad campaign or use other Google partner websites.

Run a Social Media Marketing Campaign

Social media plays a crucial role in the success of any online business. Running a social media marketing campaign for your products will increase their exposure and boost your sales tremendously. The majority of people spend a significant portion of their time on social media at least once a day.  When you run a product marketing campaign on a platform like Facebook or Twitter, you will be accessing a large audience that can potentially become your customers. The good thing with social media is that you have the option of running paid ads as well as growing your brand for long term sales. It also offers you a wide range of approaches that you can use depending on what you want to achieve with your marketing efforts.

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