The use of social media cannot be wished away when thinking about tradeshow success. Social media has become an integral part of the present day consumer and irrespective of what business you are in, social media can affect whether or not your business becomes profitable. This is why those involved with tradeshow marketing ought to learn how to make the most of it, and here are a few insights on how you can leverage social media interactions to help you see more success from your tradeshow events:
Interactions on Facebook
Facebook is the largest social media platform in the world at the moment, and it would be detrimental to ignore it in your trade show marketing strategy. With Facebook, you will need a professional business page as the main contact point between your brand and Facebook followers. Through the page, you can post useful and relevant information that will appeal to your audience and encourage them to share it with their friends, so that you can increase your reach as well as the number of followers you have.
Instagram is a visual platform where people primarily share photos, and short videos. With millions of users everyday, it makes a perfect hunting ground for customers, as well as for growing online followers. With Instagram, all you need are very high quality photos and short videos of your products to share with your followers. Once you have acquired this, you will be easily able to interact with those who show interest in the form of likes or comments on your content. With time, your following will increase, and this will without a doubt, attract more exposure to your brand, and also enhance the reach and the visibility of your trade show marketing events.
YouTube is an incredible platform that allows you to share all sorts of videos about your business. You can create a marketing channel dedicated to bringing livestreams of your events as well as sharing recordings of past events in the various trade shows you attend. Just like with other platforms, you will gain followers who will in turn start interacting with your brand through sharing or commenting on your content.
The other social media platforms you can consider for more engagement include Pinterest, LinkedIn and Twitter, which when all used in the right manner will lead you to the active social media interactions necessary to bring more visibility to your brand and to checkout your events and products or services online.